Compulsory CPD Pack - Personal Branding, Matter Management and Ethics

1.30pm: Login / Welcome

1.35pm: Ethics and professional responsibility: TBC

2.35pm: Stretch break

2.45pm: Professional skills: How to build your personal brand and create impact 

Speaker: Emily Kucukalic, Founder and Managing Director, Brand New You

• Vocal elements that impact your perception
  • Pace and tone of speech
• Dressing for success
  • Enclothed cognition
  • We are what we wear
• How to work the room
  • Confidence, defensiveness, disengagement, the power of gratitude
• Developing your personal presence

3.45pm: Stretch break

3.55.pm: Practice management and business skills: Matter management: risk management in practice

Speaker: Malcolm Campbell, Principal/Director, Coleman Greig Lawyers

• Who is at risk and the cause of claims?
• Communication – the ultimate soft skill
• Identifying your client, analysing the issue and developing a strategy
• Elements of a good filenote
• Document problems
• Cybersecurity risk management

4.55.pm: Close and thanks

Lawyers across all practice areas who need to complete their mandatory CPD points and want practical, immediately applicable skills. Ideal for practitioners seeking to sharpen their professional presence, improve matter-management discipline, and strengthen communication habits that reduce risk and elevate client service.

This webinar is produced in NSW and features three NSW-based practitioners and experts. It is available to all practitioners nationally.  

All times listed for this course are Australian Eastern Daylight Time (AEDT). Please take note of any time differences if you are registering from QLD, WA, SA, NT or from outside Australia.  

The course complies with the mandatory requirements of Ethics and professional responsibility (1 point), practice management and business skills (1 point), and professional skills (1 point).  

If you intend to claim CPD units for this educational activity, please note that CPD activities are not accredited by the Law Society of NSW or any other equivalent local authority, with the exception of Western Australia. If you hold a practising certificate in a state or territory other than Western Australia and this educational activity extends your knowledge and skills in areas that are relevant to your practice needs or professional development, then you should claim one (1) "unit” for each hour of attendance, refreshment breaks not included. The annual requirement is ten (10) CPD units each year from 1 April to 31 March. Some practitioners, such as accredited specialists are required to complete more than ten (10) units each CPD year.

Practitioners holding WA practising certificates are eligible to earn CPD points for this course. For instructions to earn CPD points, please click here.  

Emily Kucukalic
Founder and Managing Director, Brand New You

Emily Kucukalic created the Brand New You Group in 2009.  It is now Australia’s number one personal branding agency.

She was the Group Head of Brand and External Relations at AGL Energy and a member of the Executive Team.  She worked across Asia Pacific for EDS and BP.  In 2017, Brand New You were awarded an Australian Marketing Institute Award for Marketing Excellence for a program that they ran with Westpac.  Emily is an Ernst and Young Entrepreneurship Prize winner, a finalist in the Telstra Young Business Woman awards in 2000 and a winner of the Lucent Technologies Leadership awards in 2000, 2001 and 2002.

Emily holds a Bachelor of Commerce with Honours in Marketing from the University of Western Australia. She is currently a member of the NSW Premier’s Register for Boards and Committees and was a founding Director of Conversely, a not for profit organisation focused on engaging non working women in Australia.  Conversely raised more than $100,000 for charities across Australia.  Emily is also a board member of the Australian Motor Heritage Foundation.

Emily completed her thesis on Marketing to the Gay Consumer in 1995, one of the first of such academic studies conducted in this area.  She was the biggest baby in Western Australia at the time of her birth, and lost her crown shortly thereafter.

Malcolm Campbell 
Principal and Director, Coleman Greig Lawyers

Malcolm Campbell is a Principal/Director and Team Leader of Coleman Greig’s Commercial Advice Team.

Malcolm has over two decades of experience across business, commercial, workplace and estate planning law.

He has successfully represented a diverse and growing list of businesses, associations and organisations.

Malcolm’s wide-reaching experience allows him to quickly develop a strong understanding of his clients’ needs, get to the core issues and put in place well thought out and effective strategies. This helps them achieve their objectives in a timely, effective, and commercially sound manner.

Malcolm is also an engaging speaker, regularly presenting webinars, seminars and workshops to a wide range of audiences. These include not-for-profit organisations and charities through to top tier firms and peak body groups such as LawCover, the College of Law and Legalwise CPD seminars.

Please be aware that this course organised by the College of Law may be recorded for use on our websites, marketing materials and publications. By attending and participating in a College of Law Continuing Professional Development course, you consent to the College of Law photographing or recording and using your image and likeness and/or voice.